December 28, 2011.

Red Paint Blog, a blog devoted to usability and user experience, goes online with its first post.

The mission of the Blog is to preach the truth of Albert Einstein’s guiding principle-

“Make everything as simple as possible… but no simpler.”

Six years later Red Paint Consulting was launched and  devoted to the same principles as the Blog, that life is better when it’s pared down to it’s barest essence and over-complication is never a value added.

 

Now, why “Red Paint” as a name? Here’s a riddle: “What is red and smells like blue paint?”  

Ask an adult and they’ll usually be stumped, imagining fire trucks painted blue and the like.

Ask a kid and they’ll usually pop out with the answer: “Red paint”.

The simplest solution is almost always the best.

RPC is devoted to this idea down in our DNA.

Welcome to Red Paint Consulting.