SITUATION- A business, regardless of size, already has an established website but questions if it is still up to the company’s needs. Views are down, sales references are down, and confidence in the site is down.

ISSUE- Websites have a shelf life. Content becomes stale. References become suspect. Images become more dated and less motivating. There is also the issue of audit- where misspellings, poor word choices, and grammatical errors slip in.  The question is- how can a business owner know if their online presence has any issues?

SOLUTION– RPC has been helping to design and audit websites for twenty years. Armed with a vast storehouse of expertise and thorough training in usability and content creation, we are able to show you WHERE your current site is less than optimal.

A Usability Audit covers, among other things, the following critical points:

• Navigation:  Can a user find what they are looking for or do they get lost and leave?
• Spelling: It seems basic, but a misspelled word on a website may as well be a banner ad that says “We don’t care about quality. Don’t trust us!”
• Grammar: Like spelling, grammatical errors is an obvious indicator that the review process was sloppy.
• Content: Even if all the words are spelled right and the commas are where they should be, it won’t make any difference if the words don’t make any sense.
• Native: One issue that comes from working with off-shore development is that they are not native English speakers. This means that phrasing, word choice, and punctuation that may not be technically incorrect will still stand out to the American audience as somehow…. off.
• Images: Are your images blurry? Poorly cropped? Ill chosen? Out of place? If so, you’d be better off not having them up. A picture says a thousand words, whether good or bad.

RPC will go through your entire site (or just the areas you specify) and deliver a full PDF report complete with examples and recommendations for improvement for your DEV team to address.

Know the truth about your most important sales tool.  Contact us for a quote today.